In the recent years, the fashion industry in general has brought with it a massive negative impact on the environment that many people may not be aware of. The term Fast Fashion was recently born to describe the trend of low-cost highly fashionable garments that are sold by giant brands which led to accelerated damage to the environment.
The infographic we created here highlights the major negative impact of the fashion industry on the environment. Next, we describe the SCAP initiative that brought together giant brands, governments, and communities to change how the fashion industry operates and make it more sustainable.
If you find the infographic relevant and interesting, feel free to use the html code below.
The Sustainable Clothing Action Plan (SCAP) was found in the UK on 2007. Led by Wrap (Waste & Resources Action Programme), over 300 organisations and leading brands including Nike, Adidas, and Marks & Spencer signed for the SCAP plan.
The SCAP has specific targets (see plan 2020) that aim to reduce the emission of CO2 and water pollution that result from the production of garments , and to limit the level of waste to landfills.The plan also aims to increase public awareness about the importance of adopting a greener style of fashion and shopping, and considering the dangers of Fast Fashion.
There is already evidence of younger generations opting for more sustainable products and business practices, subsequently shaping the business landscape. Therefore, action plans like SCAP are crucial for the longevity of a green movement, and to further encourage companies to adopt sustainable practices.